Acquire New Patients
Grow Your Medical Business
We can help you generate quality leads with our
Pay-Per-Click Healthcare Advertising Services.
WHO ARE YOUR CUSTOMERS?
Today’s tech-savvy health consumers want things NOW.
They want information immediately and want to feel EMPOWERED to assess their medical treatment options through an EASY and SEAMLESS online experience.
We can help your practice reach POTENTIAL health consumers at the right time. Advertise your medical practice, hospital or medical business strategically, ethically and PROFITABLY.
DIGITAL HEALTHCARE INDUSTRY AT A GLANCE
77% of health inquiries begin on a search engine. 1 in 20 searches on Google are related to healthcare.
Researches show that 88% of patients use search to find a hospital or a treatment center.
Health consumers consult on the average 12.4 online resources prior to a clinic or hospital visit.
41% of people said social media would affect their choice of a specific doctor or medical facility.
Patients trust online resources more than their own friends and family, and even their doctors.
On the average, more than 5 videos are watched when researching hospitals or treatment centers.
More than 3 billion health related searches are conducted on YouTube each month.
90% of respondents said they would trust medical information shared by others on social media.
CONSUMERS’ DIGITAL DECISION MICRO MOMENTS
What's Wrong With Me Moments
Today, more and more consumers are asking the internet what’s wrong with them. To catch patients in these want-to-know moments you need to have the answers to their questions in the form of optimized web pages, videos, and infographics backed up with digital advertising & marketing.
Where Can I Get Treatment Moments
Local convenience is key as “near me” searches for health-related services are ever increasing. What that means is that your facility or center needs to be front and center when someone local searches for your services. To achieve this goal, targeted advertisement campaigns must be made.
Who Can I Trust Moments
After the choice of treatment centers has been narrowed down, what you need is trust-building content like a prominent display of awards and affiliations, physician introduction videos, testimonials, academic papers, and any other confidence-building material specific to your practice.
I am Ready to Book Moments
While most patients choose their healthcare provider carefully, they don’t have that much patience when it comes time to book an appointment. Your information needs to be easy to find immediately, and you should have seamless options to book an appointment.
Is your team ready?
Do you have an experienced team speaking foreign languages proficiently?
Do you have a team to assist international patients along their journey?
Are you ready to compete?
Do you offer medical services proposed by other clinics?
Do you propose high quality medical services that make a difference?
Are your costs and prices up to the competitive challenge?
Are you ready to advertise?
Do you have an allocated budget to compete on international scale?
Can you increase your budget to compete with increasing competition?
Do you have detailed materials to promote your services or clinic?
DIGITAL MARKETING WORKFLOW
THAT ACQUIRES INTERNATIONAL PATIENTS
ATTRACT
Health consumers we are aiming to attract by Pay-Per-Click Ads are the ones that are highly likely to convert. By this approach, we ensure that your budget and time is spent wisely. The ads we create target the right people.
The content of ads we create:
- Offer a solution to the problems of the target audience,
- Point out the strengths of your medical services compared to other service providers,
- Put a special emphasis on what makes your medical business advantageous.
Google Ads
Google Search Ads
Google Search Ads allow you to target keywords of your choice and get your ads show near search results when someone searches with terms related to one of your keywords. PPC (pay-per-click) ads are designed to charge advertisers for actual clicks.
Google Display Ads
Google Display Ads allow you to target people based on user behavior or the content they are currently browsing. Display Ads appear on websites and online media to targeted users based on demographics, interests, and search topics.
YouTube Video Ads
YouTube Video Ads reach potential customers and incite them to take action when they watch or search for videos on YouTube (the second most used search engine in the world). You are charged only when users show interest and watch your video.
Google Search Ads
- Keyword Research & Competitive Analysis
- Landing Page Creation
- Campaign Setup
- Effective & Tailored Ad Copy Creation
- Conversion Tracking Implementation
- Bid Strategy & Budget Management
- Ongoing Campaign & Landing Page Optimization
- Daily & Weekly Performance Checks
- A/B Testing
- Monthly Analysis & Reporting
- Precise Campaign ROI & Growth Calculations
Google Display Ads
- Display Campaign Type Selection
- Campaign Goal Selection
- Campaign Subtype Selection
- Target Location Selection
- Bidding Strategy Selection
- Delivery Method Selection
- Targeting Options Selection
- Content & Placement Exclusion Selection
- Daily & Weekly Performance Checks
- Ongoing Campaign & Landing Page Optimization
- A/B Testing
- Monthly Analysis & Reporting
- Precise Campaign ROI & Growth Calculations
YouTube Ads
- Channel Creation
- Google Ads Link Setup
- Bidding Strategy Selection
- Bid Setting
- Targeting Options Selection
- Ad Creation & Ad Format Selection
- Daily & Weekly Ad Performance Assessment
- Ongoing Campaign & Landing Page Optimization
- Testing Various Ad Format Combinations
- Monthly Analysis & Reporting
- Precise Campaign ROI & Growth Calculations
Facebook Ads
As the most targeted form of advertising, Facebook’s advertising platform offers highly granular targeting capabilities while staying on budget. With endlessly granular demographics, behaviors, and interests, advertising on Facebook helps you find your ideal target audience and get your offer in front of the eyes that are ready to convert. Additionally, Facebook users viewing your ad can click the Facebook Like button and endorse your ad, allowing their friends to view the endorsement of your services, considered as new generation word of mouth.
Instagram Ads
Instagram advertising consists of paying to post sponsored content on the Instagram platform to reach a larger and more targeted audience. Based on Facebook’s granular targeting mechanism, you may reach a set of people who are more likely to show interest in your business. Often utilized to grow brand exposure, website traffic and generate new leads, Instagram ads also help move current leads down the funnel to incite them to convert. Static visuals, animations or videos can be utilized both in feed as posts or as Instagram stories.
Facebook Ads
- Campaign Objective Selection
- Campaign Creation
- Audience Selection
- Budget & Scheduling Selection
- Bidding Strategy Selection
- Delivery Selection
- Image Selection
- Ad Copy Creation
- Split Testing
- Analysis & Reporting
Instagram Ads
- Campaign Objective Selection
- Campaign Creation
- Audience Selection
- Ad Placement Selection
- Budget & Schedule Selection
- Ad Creation
- Page & Links Setup
- CTA Selection
- Analysis & Reporting
ENGAGE
A patient seeking information about treatment options online will get to your clinic’s landing page and get a first impression under 0,05 seconds either by clicking on an ad or an organic search result.
First impressions matter, especially when reaching information is increasingly faster.
To establish a meaningful connection with your prospective patients, your medical practice needs to ensure a flawless first impression at the first digital step.
One glimpse, one first impression. Failing to make the best of it will make your potential leads leave your landing page quickly.
Why Landing Pages?
We create custom landing pages that attract users’ attention, communicate your offer as well as your promise to deliver it.
By gaining users’ trust, dedicated landing pages incite them to connect with your medical business.
A proper landing page:
- Directs visitors ito take a single specific action, such as filling out a form or booking an appointment
- Offers information about how users’pain points can be solved by tailored, targeted and focused messaging
- Provides clear and concise descriptions of the unique value of the medical services you provide
- Specific call-to-actions that inspire users’action
- Minimizes distractions (such as navigation bar, social media buttons, sidebars, footers etc)
- Establishes and reinforces credibility by visual aids such as images, videos
- Builds trust by testimonials of satisfied patients
CONVERT
Quality Leads. Lower CPA. Higher ROI.
As a certified Google Partner, we can help you target specific leads and acquire new patients by implementing effective Pay-Per-Click (PPC) strategies that comply with advertising restrictions and regulations on medical businesses.
Medical Pay-Per-Click (PPC) ads ensure that the money you spend is put to work for your healthcare business by efficiently targeting specific audiences who are actually searching for treatment options.
Flawless Conversion Experience
By creating a seamless landing page experience tailored for your audience, we enhance the results you get from your Pay-Per-Click (PPC) campaigns.
We offer custom landing pages designed as conversion generators.
Effective landing pages lead to:
- Increased conversion rates through lead generations forms
- Effective conversion measurement & optimization
- Improved A/B testing & experimentation capacity
- Enhanced campaign performance accountability
- Avyionable data & insights generation
- Email list creation and/or growth
HOW DO WE HELP YOU GROW YOUR MEDICAL BUSINESS FASTER?
Social Media Ads